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Brand & Marketing — Denton, TX
I make credit unions look like they want to be there. Marketing, brand strategy, and digital stuff — with a design eye and a low tolerance for fluff.
Say helloAbout
I'm a Brand Coordinator at DATCU Credit Union, where I handle everything from billboard copy to website redesigns — and a few things in between that don't have a job title yet. My background is in design, but I've migrated toward strategy and digital over the years.
Right now I'm deep in a HubSpot migration, wrangling 14 branch locations' worth of signage, and building AI integration into how our marketing team actually operates. It's a lot. It's also pretty fun.
What I do
Identity, voice, visual systems. Making sure everything looks intentional even when it wasn't.
HubSpot, email, web strategy. Turning data into things that actually reach people.
Print, digital, environmental. I can make a brochure and a billboard and they'll look related.
Finding practical ways to bring AI tools into a real marketing workflow. Still figuring it out. That's the point.
Experience
Leading brand and marketing across a 14-branch credit union. Website redesign, HubSpot migration, branch graphics, billboards, social, email — plus building out an AI integration strategy for the marketing team.
Years of brand, design, and marketing work across different roles and industries. Grew from production into strategy. Still design everything myself when I can.
Contact
The best version of this conversation probably happens on LinkedIn. Find me there.
View LinkedIn